The interest in Circular Business models has been accelerating as societal environmental concerns grow. European countries such as Switzerland and the Netherlands are globally recognised for their leadership in this field. Policy makers in Ireland are aware of the value this economic paradigm shift as it is designed to provide better recycling, minimisation of waste, and the optimising of environmental outcomes.

However, at this early juncture the implementation of a proper infrastructure that can wring the greatest effectiveness from such models demands collaboration between policy makers, academics, and industry practitioners. The policy makers know the direction; the academics have access to the state-of-the-art knowledge and technological tools; and the industry turns ideas into practice by making policy implementation a reality.

The use (or better reuse) of materials in the construction sector show has potential to reduce greenhouse gas emissions in the material cycle of residential buildings. Therefore, the overall objective of the VISION project is to nurture the promotion of the Circular Business approach in the construction sector. Through unique collaboration opportunities and a co-creation approach, it addresses a knowledge gap to identify opportunities to minimise the use of virgin materials used in the growing construction sector in Ireland.