Launched in 2020 in partnership with MaynoothWorks, Kildare Chamber, and Meath Enterprise, the ReThink | ReDesign programme empowers regional SMEs to harness digital technologies and rethink their business models and operations. Delivered through Enterprise Ireland’s Innovation Voucher scheme, the programme connects companies with interdisciplinary teams of researchers from Maynooth University’s Innovation Value Institute, spanning business, psychology, design, engineering, and computer science. Engagements are structured around discovery workshops and design thinking principles, and have spanned sectors including digital health, cybersecurity, fintech, edtech, professional services and food innovation. Since its inception, the programme has engaged with SMEs across the region, delivering tangible outcomes such as proofs of concept, technology roadmaps, architecture blueprints, business strategies, technical feasibility assessments, and user experience prototypes.

In addition to the core programme team below, individual ReThink | ReDesign projects have involved several of IVI’s expert researchers, depending on the nature of the challenge faced. Examples of successful projects carried out through ReThink | ReDesign include our work with Kilkenny Design and ArcDox.