Alireza is a Lecturer in Marketing at Maynooth University Business School. He holds a PhD in Management Sciences (Marketing) from HEC, Paris. His research interest lies in strategic marketing, strategic sales force management, and strategic marketing ambidexterity. Alireza’s main research revolves around the dynamics and competitive effects of salesforce compensations and mobility. He also investigates the gender pay and promotional gaps within salesforces in organizations. Alireza is currently a member of AMA, EMAC, CNRS Lab GREG-HEC, and Labex ECODEC. His research has been presented at and published in the Journal of the Academy of Marketing Science (JAMS), Journal of Business Research (JBR), and the proceedings of several conferences, including AMA, EMAC, Marketing Science, and SMS. He teaches sales management, marketing, marketing analytics, business analytics, and marketing research in bachelor’s, master’s, and MBA courses.