Nada Elnahla is a Lecturer/Assistant Professor of Marketing in the Maynooth University School of Business. She holds a PhD in Management/Marketing from Carleton University, Canada, and a PhD in Comparative Literature from Cairo University, Egypt.

Nada’s current research explores the impact of traditional and smart surveillance in the retail sector on the different stakeholders and its ethical implications, the impact of the COVID-19 pandemic on retailing, specifically on retail workers, loyalty programs, and consumer behaviour. She has presented her work at international conferences and has published research in peer-reviewed academic journals and conference proceedings.

Her teaching experience includes undergraduate and postgraduate education programs in the fields of marketing, digital marketing communications, consumer behaviour, and literature.