Lead for the Digital Health Ecosystem at the Innovation Value Institute, Prof Martin Curley, has just had an important paper published in the BMJ Leader journal, part of the British Medical Journal. Prof Curley proposes a new theory of the business for health, the Stay Left, Shift Left-10X paradigm.

In this paper, Prof Curley argues that despite remarkable improvements in health systems and life expectancy in the past two centuries, health systems are facing unprecedented challenges. A new theory of business and a new business model is needed for health systems. Drawing upon the seminal writings of Peter Drucker, who defines a ‘Theory of the Business’ as the key assumptions about the environment, mission and skills of of an organization or business ecosystem, Prof Curley proposes a new Theory of the Business for Health (TOBH) called Stay Left, Shift Left-10X. The article shares emerging empirical evidence that this new TOBH actually works in practice. Prof Curley also shares the key vectors that need to be managed to help implement this new paradigm, the six Ps: Paradigm, Political, Policy, Portfolio, Payments and Practice.

Prof Curley will be speaking at the global Drucker Forum in Vienna on Thursday 6th November alongside other key global health experts including Dr James Mountford, Lothar Wieler, Wendy Korthuis-Smith and others, aligned with the theme of ‘Leading the way to exponentially better healthcare.’

Prof Curley’s article is open access and is available to read here.